What follows is my response to a paper on "Must-Klick TV" presented by Jennifer Gillan at a recent workshop held at FU Berlin.
Jennifer
Gillan's paper discusses the web- and social-media-elements of tv
shows like Lost and Pretty Little Liars; elements like,
for example, fan-generated websites, Alternate Reality Games or
specialized twitter accounts. In this short response, I'd like to
look at a related aspect of the contemporary media landscape, from a
different viewpoint, but with a similar question in mind: How can
traditional forms of television programming sustain themselves as
televisual texts when being confronted with a changing mediascape.
The
form I'm interested in, is one of the most consistently succesfull
genres of American television history: the sitcom. For several
decades, the sitcom has been a surprisingly, even stubbornly
conservative form: On a technical level, not much differentiates the
first big success of I Love Lucy from a sophisticated 1990s
sitcom like Seinfeld – or a recent program like The Big
Bang Theory for that matter. All these shows are produced in a
multi-camera mode that might be described as a curious residue of
stage theater and vaudeville performances in the medium of television
in as much as it privileges, at least in some aspects, the unity of
time and space of the stage over the spatiotemporal fractures, which
are generally thought to be a prime characteristic of
technology-based audiovisual media.
In
the last decade, however, the sitcom form has become much less
stable. New formats like Curb Your Enthusiasm, both the
British and the American Version of The Office, or, more
recently, Louie, dismissed the multi-camera mode for
production modes that are more in line with other forms of
contemporary fictional television. Some of the innovations in the
field of the sitcom can be described easily in the terms of Gillan's
paper: It's especially obvious that shows like The Office or
Parks & Recreations take its stilistic cues from reality
tv. Likewise, other recent sitcoms like Community and 30
Rock seem to cater to the knowing internet-savvy audience in a
way similar to a show like Lost. So, the changes in the sitcom
form can and should be discussed in relation to the competing and
intersecting mediascapes of the present day. The show I'm interested
in here might open up this particular discourse a little bit further,
because it has been a television-internet hybrid from the beginning.
Web
Therapy started out as a web series, a comedy program consisting,
like most web series, of short segments of five to seven minutes
length. In 2009, Web Therapy was one of the first shows to
successfully cross over into television. To be sure, Web Therapy
isn't a runaway success. A low profile show on the pay-tv-channel
Showtime, it might have been canceled long ago if not for its low
production costs: The first two seasons recycled a lot of footage
from the web series. The television version of Web Therapy
combines this original footage with new segments, which prolong the
episodes to the classic sitcom format of 20 to 30 minutes each. In
this respect, Web Therapy might be typical for the new
televisual economics of fragmented audiences and lowered thresholds
for success.
The
premise of both the web and the tv version is identical: Fiona
Wallace, its main charakter, is a psychotherapist developing a new
therapeutical method: All sessions of her soon to be franchised „Web
Therapy“ take place online - and in the timeframe of three minutes.
In the web series version, the show constisted of these – most of
the times quickly derailing - sessions only. The tv version includes
other storylines, that might seem like concessions to the more
converntional sitcom form: Most importantly, Fiona Wallce gains a
husband and a mother, which might set the stage for classic family
sitcom shananigans.
More
interesting than this changes is, I think, the fact, that some other
basic characteristics of the show did not change at all. The tv
version of Web Therapy is a show that seems to be thoroughly
connected to the new media environment: In a very general sense, the
whole show is set on the web. Instead of the master set of classic
sitcoms – like the bar in Cheers, Jerry's apartment in
Seinfeld or so many family living rooms – Web Therapy is set
on the screen of Fiona's laptop. The conversations, that almost
exclusively make up the show, evolve on pop-up-windows via skype –
not only the therapy sessions but also the marriage quarrels with the
husband and Fiona's increasingly weird relashionship with her mother
are dealt with exclusively online.
From
this perspective, Web Therapy seems to be a strange hybrid, at
the same time the complete opposite of the classic sitcom form and
its transformed continuation. The spatial unity, central to the
multi-camera mode, makes way for the radical spatial fragmentation of
mediated communication: In the world of Web Therapy, there
seems to be almost no opportunity, or even need for eye to eye
contact, let alone bodily interaction. The world of Web Therapy
is made up of a theoretically infinite number of completely
discontinuous spaces, artificially connected by the synthetic master
space (instead of master set) of the laptop user interface.
It
can be argued, however, that space in the classic sitcom was always
first and foremost a vessel for communication. The standardizes
sitcom sets weren't, for the most parts, at least, interesting in
their own right, but for their ability to create different kinds of
communicative environments – you might think, for example, of the
dominance of the coach in so many sitcom sets. If communication has
always been front and center in the sitcom form, Web Therapy
might be thought of not as a repudiation, but as a radicalisation of
the sitcom form. And at the same time it might allow some glances at
the new kinds of communication, that has its roots in the web and
might become more prominent in other medial settings, too.
In
Web Therapy, a show almost exclusively made up of talking heads,
there is virtually nothing but communication. This communication,
however, is far removed from the everyday, gossipy, open-ended talk
that characterized sitcoms like Friends and Seinfeld.
In sharp contrast, most communication in Web Therapy is framed
at least threefold: diegetically as therapy talk, temporal by Fiona's
self-imposed three minute time limit, grafically by the boundaries of
the pop-up window. In a way, by removing it from the social, everyday
world it is normally based in and in a way also by removing it from
the body, which is most of the times reduced to a head-and-shoulders,
Web Therapy absolutizes, canalizes and deroots communications.
The humor of the show stems directly from this derooting and its
psychological consequences that might be described as so many
inflations of so many disembodied selfs.
So,
I think, what Web Therapy suggests, is that, as long as sitcoms and
maybe also other fictional television shows continue to function als
televisual forms, they'll survive all other changes the new media
environment is going to introduce.
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